The Middle East continues to position itself as a global powerhouse in hospitality innovation, setting new benchmarks in luxury, technology, and sustainability. From AI-driven guest experiences and integrated travel ecosystems to well-being tourism and talent transformation, the region is shaping a bold new era of hospitality excellence. With Dubai and the UAE driving progress in AI adoption, regenerative design, and workforce upskilling, the Middle East is not just following global trends —it’s defining them.

Sustainability commitments, luxury brand collaborations, and wellness-focused experiences are converging to create a model where innovation meets human connection.

The Hospitality industry is evolving globally.

In an AI-driven world, can hospitality keep its human touch? Will new foodservice innovations redefine dining as we know it?
Can regenerative hospitality transform the way we travel and stay? Find out in the EHL Insights Report: Hospitality Outlook 2026 – launching November 27.

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EHL reinvents the MBA:

A New Era of Human-Centric Leadership

Today’s leaders face a new reality: rapid change, digital disruption, and rising human expectations.

EHL’s new MBA empowers them to lead with strategy, empathy, and real-world impact.

Launching August 2026

Discover more here

About EHL:
EHL – originally founded as Ecole hôtelière de Lausanne – is the global leader in hospitality and business education with 4,000+ students from more than 120 nationalities across 3 campuses in Switzerland and Singapore.

Our holistic approach to education, a hallmark of the Swiss system, seamlessly integrates academic rigor with hands-on experience and a deep commitment to human connection. At EHL, we educate hearts, hands, and minds. Within our two institutions we shape confident, versatile, and resilient leaders for careers in hospitality and wider experience-driven sectors:

– EHL Hospitality Business School, accredited by AACSB, NECHE and consistently ranked at the top of its field, offering undergraduate, graduate, and executive programs that deliver practical leadership, strategy, and operational insights.

– EHL School of Practical Arts, providing vocational programs in hospitality, boasting expertise from 6 “Meilleurs Ouvriers de France” and an awarded and Michelin-starred academic restaurant.

For more than 130 years, we have been committed to leading innovation in the hospitality and services industry with a focus on emotional intelligence and business acumen. At EHL, education is more than knowledge – it’s a transformative experience shared by a community of 30,000 passionate Alumni, who redefine excellence wherever they go. #EHLFamily

www.ehlgroup.com