During the prestigious TOURISE Global Tourism Forum in Riyadh, AMEK Group’s Founders and Co-CEOs officially unveiled Seven Legends, a groundbreaking ultra-luxury hospitality brand redefining the boundaries of exclusivity and experience.

After five years in the making, Seven Legends introduces a finite philosophy—a commitment to creating only seven singular resorts across the world, each conceived as a “Legend.” Every destination will embody the mystique of the number seven, with each property offering seven one-of-a-kind experiences designed to transcend traditional hospitality and evoke deep emotional connection.

“Luxury has long been defined by excess. Ultra-luxury today is defined by scarcity, authenticity, and meaning. Seven Legends is built on that belief—that the rarest experiences are those that can’t be replicated,” the founders said during the unveiling.

The brand’s philosophy aligns with a global shift toward intentional living, sustainability, and design inspired by nature. Each Legend will be uniquely crafted to reflect its environment, from architecture to cultural storytelling, forming a constellation of destinations where luxury meets purpose.

First Destinations Announced

At the TOURISE launch, AMEK Group revealed the first two destinations under the Seven Legends banner:
• Lake Legend – Patagonia, Argentina: Situated in Bariloche, this lakeside retreat will feature 31 rooms, 10 villas, three restaurants curated by acclaimed Chef Francis Mallmann, and a 1,500 sqm wellness sanctuary. The resort is set to open in Q4 2027.
• Mountain Legend – Aseer, Saudi Arabia: Nestled in Saudi Arabia’s dramatic Aseer highlands, this visionary project will include 82 rooms, 30 branded residences, four signature restaurants, a 2,000 sqm wellness center, a recording studio, and grass ski slopes. Developed by AMEK Arabia, a subsidiary of AMEK Group, in partnership with local Saudi partners, it is slated for Q4 2029.

Crafting Icons, Not Copies

Each Seven Legends property will be designed as a one-of-one creation, blending timeless architecture, cultural depth, and environmental respect. Together, they will form one of the most exclusive ultra-luxury hospitality portfolios ever conceived — where “luxury” is redefined through authenticity and emotional resonance rather than scale.

Partners in Vision

Seven Legends is the latest milestone from AMEK Group, an international hospitality, real estate, and lifestyle company headquartered in Miami with a regional presence in Dubai. Founded by Luis Gallotti and Lisandro León Liguori, the group focuses on developing transformative destinations where design, nature, and human connection coexist in harmony.

AMEK’s partners include MG3 Group, a Miami-based real estate investment and development company specializing in transformative projects, and AKEN Hotels & Resorts, a conscious luxury hospitality management company operating across Latin America and the Caribbean.

With the unveiling of Seven Legends Patagonia and Seven Legends Aseer, AMEK Group positions itself at the forefront of the new era of ultra-luxury — one defined not by abundance, but by rarity, intention, and meaning.